Voting closes Friday, July 10

Vote on our new look. Get 25% off as our thank you.

We’re refreshing the Legacare brand and we want your vote. Browse the four design directions below, pick your favorite palette and logo, and your 25% off code appears the moment you submit.

1 Browse 4 directions 2 Pick palette + logo 3 Get 25% off instantly
01Concept · One

Timeless Care.
Modern Beauty.

A return to the warmth at the heart of skincare.

Concept One leans into Legacare's roots — the quiet ritual, the lived-in glow, the women who've taught us everything. Warm, sun-baked tones. A wordmark that feels carved, not designed. A geometry that nods to legacy without ever feeling dated.

Mood
Editorial · Warm · Confident
Type
Italiana · Cormorant Italic
References
Aesop · Augustinus Bader
Audience
The loyal, the lasting
Concept 1 — Timeless Roots
Lifestyle · Mature radiance
Packaging · Box
Packaging · Box
Bottle · Pump glass
Bottle · Pump glass
Lit detail · Sunbeam
Lit detail · Sunbeam
Typography
Ethic New
+ Manrope
Editorial serif · Modern sans
Palette · By name
Santa Fe Tumble Givry Merino Tana
Brand Vision

Gentle, confidence-restoring beauty — built for women who've stopped chasing trends.

Concept 2 — Quiet Heirloom
Editorial · Heritage
02Concept · Two

A Quiet
Heirloom.

For the woman who’s already chosen herself.

Concept Two whispers. A script wordmark borrowed from old apothecary labels. Deep forest pressed against cream. Soft gold leaf at the edges. The Legacare that lives on a vanity instead of a shelf — passed down, never disposed of.

Mood
Heirloom · Quiet · Crafted
Type
Script · Italiana caps
References
Hermès · Maison Margiela
Audience
The connoisseur
Packaging · Forest box
Packaging · Forest box
In the wild · Editorial
In the wild · Editorial
Detail · Forest serum
Detail · Forest serum
Typography
Saol Display
+ Inter
Heirloom serif · Functional sans
Palette · By name
Evergreen Forest Gold Leaf Linen Bone
Brand Vision

Skincare passed down, not disposed of — a quiet ritual that earns a place on the vanity for years.

03Concept · Three

A Mark
Worth Wearing.

When skincare became fashion.

Concept Three treats the brand like a couture house. A cursive LC monogram you'd recognize from a clutch. A softer wordmark below — almost whispered. Burgundy accents on cream. The least skincare-looking of the four, and the most Legacare-feeling.

Mood
Couture · Soft · Personal
Type
Custom script · Italiana
References
Jacquemus · Marchesa
Audience
The taste-driven
Concept 3 — Worn Couture
Couture · Burgundy
Packaging · Couture box
Packaging · Couture box
Lit still · Burgundy
Lit still · Burgundy
Detail · Gold LC mark
Detail · Gold LC mark
Typography
Custom Script
+ Italiana
Hand-drawn monogram · Display serif
Palette · By name
Bordeaux Terracotta Powder Blush Ink
Brand Vision

When skincare becomes fashion — a couture mark you'd recognize from a clutch, not a shelf.

04Concept · Four · Current Look

The Original.
Keep what you love.

Don’t change a thing.

This is the Legacare you already know — our current cursive wordmark, our cream-and-warm-pink palette, the brand you’ve recognized on every bottle so far. If you love what we look like today, this is your vote: keep our current look exactly as it is.

Mood
Familiar · Trusted · You
Type
Current cursive wordmark
Palette
Cream, dusty pink & warm brown
Vote for this if
You love us as we are
Concept 4 — The Original
Original · Current look
Packaging · Original box
Packaging · Original box
Object · Bottle & box
Object · Bottle & box
Object · Glass bottle
Object · Glass bottle
Typography
Italiana
+ JetBrains Mono
Display serif · Mono accent
Palette · By name
Light Cream Light Orange Dusty Pink Deep Brown
Brand Vision

For the customer who came for the product, not the packaging — the version that says nothing because the formula already does.

Compare all four

See them
side by side.

Logo, palette and mood at a glance. Tap a card to cast your vote for that concept.

A note from us

You are
part of this.

We could have picked behind closed doors. We didn’t, because Legacare has always been about the women on the other side of the bottle — the ones who write us, the ones who pass us on, the ones who built this brand jar by jar. Your taste is part of the decision.

— the team at Legacare

Ready to vote?

Under a minute. Your favorite palette, your favorite logo, your email — that’s it.

25% off your next order sent the moment you submit · valid 48 hours
4 final concepts Voting closes Fri, July 10 No email required